Electrify and Save with SELCO
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One time upgrade, big time savings: switch to a heat pump!
Did you know the average lifespan of a Heating, Ventilation, and Air Conditioning (HVAC) system is only 15-20 years? If it's been 12-15 years (or more!) since your last upgrade, it's time to start planning for your system replacement!
As you weigh your replacement options, consider choosing an electric heat pump! Heat pumps offer year-round comfort and long-term savings on your monthly energy bills. Since heat pumps are electric, making the switch will let you transition your home away from fossil fuels like oil, propane, and natural gas that harm your health and our planet.
One less utility bill, paired with SELCO’s proven low electric rates, puts money back in your pockets. Plus, SELCO offers rebates of up to $10,000 for eligible heat pump installations, making this an affordable option for all.
A recent customer satisfaction survey revealed that nearly 40% of respondents had already used a SELCO rebate to upgrade their home..
What are you waiting for?
Heat Pumps 101
Why switch to a heat pump?
Heating systems like furnaces and boilers work well for about 15 years. When your home is ready for an upgrade, make it a heat pump!
Heat pumps offer:
✔ Year-round heating and cooling
✔ Lower utility bills (use the calculator below to see your savings!)
✔ Less energy used (heat pumps use 75% less energy than traditional furnaces)
✔ A healthier and safer home without air pollution from fossil fuels
✔ Customizable models for your home
✔ A low-maintenance energy system
Is a heat pump right for you?
Your home may be a good candidate for an electric heat pump if:
→ Your existing heating system is getting older. Make the switch before your system breaks down and you’re stuck in the cold.
→ You're considering installing a new central air conditioner. For a small upfront cost increase over a traditional HVAC system, you can have one system that provides both heating and cooling while providing monthly utility bill savings.
→ You currently heat your home with natural gas, oil, or propane. A heat pump can help you save significantly on energy costs.
→ Your home has forced hot air or central air conditioning. Existing duct work makes transitioning to a heat pump much easier.
→ You are already planning home upgrades or renovations. The best time to prepare your home for the transition is when you’re making other repairs or changes. Work with your contractor to ready your home for the transition.
Calculate Your Savings
How much can you save?
Can heat pumps help you save on your monthly energy bill? Answer three quick questions to find out!
If your home is currently heated with natural gas, you may be eligible for rebates offered by MassSave. If your home is currently heated with anything other than natural gas (i.e., oil, propane, electric resistance, wood, coal), see below for information about accessing SELCO’s heat pump rebates.
Steps to Make the Switch
Install a heat pump & claim your rebate
Homes with natural gas:
Homes heated by natural gas are not eligible for SELCO rebates, but there are still plenty of financing options for you! Visit the MassSave website to learn more about heat pump rebates you may be eligible for!
Homes heated with any non-natural gas source (e.g., Oil, Propane, Electric Resistance, Wood, Cool, etc.):
If your home is not heated with natural gas, you may be eligible for SELCO’s heat pump rebate. Follow these steps to unlock your rebate:
- Call the NextZero hotline (888) 333-7525 or click here to schedule a FREE home energy audit.
- Complete a home assessment and energy audit. Curious what's included in an energy audit? Watch SELCO's 1830 Brick School House Audit!
- Find a licensed contractor. Need help finding someone? Check out this searchable database.
- Purchase and install your heat pump(s).
- Schedule a quality assurance inspection of your heat pump with NextZero.
- Apply for SELCO’s rebate.
- Enjoy your new heat pump and greater energy savings!
Did you know?
The Shrewsbury Historical Society recently installed a heat pump system at the 1830 Brick School House.
Upcoming Event
Celebrate Earth Day (and heat pumps!) with SELCO
Join SELCO for our 22nd annual Arbor and Earth Day Celebration! Visit the Massachusetts Municipal Wholesale Electric Company (MMWEC) table to learn more about how to install a heat pump in your home and take advantage of SELCO rebates.
DATE: April 25, 2026
TIME: 9am-12pm
LOCATION: Shrewsbury Town Hall (100 Maple Ave)
Upcoming Event
Register for our upcoming heat pump webinar
Attend our informational webinar to learn if a heat pump is right for you! This session will answer your questions about heat pumps and explain how SELCO’s Heat Pump Gold Program can help you make the transition.
DATE: May 10, 2026
TIME: 7 PM
LOCATION: Virtual, register below!
Dispel myths, clarify installation, and learn everything you need to know:
Use the drop-down buttons below to see each question and answer.
| Answer |
Heat pumps are heating and air conditioning, combined! Using electricity, heat pumps transfer thermal energy rather than create it, just like a refrigerator. There are three main types of heat pumps: air, water, and ground source. Air-source heat pumps are by far the most common due to the relatively lower upfront cost and lower installation effort. To learn more, watch this video to see SELCO install a heat pump and explain how it works or check out NEEP’s detailed buyer’s guide. |
| Answer |
Yes! Despite what you may have heard, heat pump technology continues to improve! Today’s heat pumps work in all climates, including cold New England winters. |
| Answer |
Prices vary greatly depending on your specific home’s needs. Whole home systems typically average between $3,500 and $6,500 per ton. SELCO offers rebates of up to $2,000 per ton, up to $10,000 for homes currently not heated by natural gas, making the cost of a heat pump on par or less than replacing a traditional HVAC system. SELCO recommends getting at least three quotes and having the NextZero CET heat pump experts review all quotes to make sure they qualify for a rebate. |
| Answer |
While a separate system is required, SELCO also offers rebates on heat pump water heaters (50% on up to $500). To learn more about this rebate, visit the NextZero site). |
| Answer |
Modern heat pumps are designed to operate quietly, with most units producing noise levels similar to a refrigerator. Technological advancements have made them quieter and less obtrusive than many traditional HVAC systems. |
| Answer |
No, the heat pump must be installed by a licensed contractor to get the rebate. Need help finding someone? Check out this searchable database. |
| Answer |
A high-quality, well-maintained heat pump can last 20+ years. |
| Answer |
Looking for more details on the rebate process? Visit the NextZero website or call their hotline (888) 333-7525 to answer any remaining questions you may have or begin the application process. After you submit your application, NextZero will confirm your eligibility and, if approved, they will process your rebate within 4-6 weeks. |
| Answer |
SELCO offers energy-saving rebates across many categories. To see all of SELCO's rebate programs, visit the NextZero site). |